This is how surprising prevention can be.
K.A.B. Fire protection
An emotional campaign that defines a new standard for the entire industry. People and their personal thoughts are at the centre of the long-term brand concept.
K.A.B. is a fire protection company with a large customer base throughout Switzerland.
We showed the surprising side of fire safety courses.
We designed communication material for trade fairs.
We made brochures more appealing in both wording and design.
We discovered a great insight.
Fire is useful — and dangerous. To handle it properly, you need to learn a few things about it. And in doing so, you always learn something about yourself. Because fire takes you by surprise.
Partners for individual projects > Photo/film production: Christian Bobst