29.09.2025

Männedorf Hospital and Uster Hospital have been strengthening their collaboration in the field of gynaecology and obstetrics since April 2025.

The Women’s Clinic Zurich East is their new centre of excellence on the right bank of Lake Zurich and needed a logo that would make this step visible.

When researching the target group, we discovered that it is less appealing to emphasise the topic of women as such than to promise a first-class medical service.

Our plan: to convey cutting-edge medicine through functionalism without appearing technically cold. At the same time, a feeling of harmony and care without catering to the codes of wellness or esotericism.

The result: a well-rounded positioning and branding in the truest sense of the word.