23.05.2022

K.A.B. is one of the leading companies in the fire protection sector and offers comprehensive technical solutions, customer service throughout Switzerland and customised training. Atoll was commissioned to emotionalise the brand and make it a new standard in the industry.

The central idea is “Because fire takes you by surprise”. As a natural phenomenon, but also as an impulse for new experiences and insights. For example, when you realise during a fire safety training course that it is not so complicated after all to use a fire extinguisher correctly. People and their personal thoughts are at the centre of the long-term brand concept. Captured with unrivalled authenticity by Christian Bobst.