09.10.2021

Smart office pioneer Abusizz combines technology and design in a unique way with pendant lights that are actually projectors.

The highlight: you can intervene directly in screen content projected onto a tabletop by moving your hand.

In a joint workshop, we analysed the submarkets reached so far with their multi-faceted problem-solution perspectives. We then optimised the brand purpose and product naming to make them fit for the future.