30.04.2025

In its 18th year of existence, Swiss derivatives specialist Leonteq is recognised as the first port of call for structured investment products. One of its latest developments is an automated platform that provides access to a comprehensive range of securitised leverage products.

Leonteq commissioned us to develop a campaign and wanted a popular approach without a technical feel. We dramatised the key attraction for ambitious investors: leverage itself.

The creative realisation is provided by animals that are known for a typical characteristic and enhance this even further with an additional tool. The motto for the striking analogy: “Your investment. Our amplifier.”

The advertising campaign is played out on DOOH sites, in the form of video ads on YouTube and LinkedIn and via display ads on financial portals using a programmatic approach.