16.04.2024

The Swiss derivatives specialist Leonteq is further expanding its international presence and asked us to develop a brand campaign tailored to the Italian market. The aim was to reinterpret technology metaphors used in previous campaigns.

Core message of the chosen concept: escape the pull of tradition. Leonteq is an established company, but its approach remains an antithesis to old ideas in finance. The automated and at the same time individualised creation of structured financial products makes access to this asset class easier than ever before for professional and private investors alike.

This liberation through technology is symbolised by astronauts hovering in front of or inside time-honoured buildings. In architectural styles that are typical of financial institutions in Italy.

The more than 30 campaign subjects were published exclusively in English and were strategically placed close to trade-fair venues and key financial institutions. The numerous formats included digital posters, door and floor stickers, escalator labelling and branding on public transport.