20.01.2023

We were mandated to develop a campaign that would make the derivatives specialist even more visible as a brand and at the same time generate leads among professional investors. The wish was to deepen the space theme from the previous year and also focus on product-related messages.

The central idea: a universe of numbers. Symbolising the immeasurable possibilities of discovering new financial instruments. Because for Leonteq, financial engineering means constantly pushing the boundaries of what is known and feasible.

Virtual Republic generated the campaign visuals entirely on the computer. To achieve the desired aesthetics, the complex light and matter phenomena in space first had to be modelled before they could be used artistically.

The media set-up: static and moving image subjects in four languages and more than 40 advertising formats. Switzerland and Italy as focal points with online and print placements in financial and business publications, native ads in newsletters, video ads on LinkedIn and Twitter and large spaces at railway stations and airports, particularly digital screens.