07.07.2022

Dentists see the same old promotions for restorative materials that talk about discounts but not about real added value.

Ivoclar wanted to change that. In close collaboration, we developed a global campaign that sets the course for sustainable activation of the target group right from the top of the funnel.

Research showed that what counts most in medical practices is an efficient workflow. For our creative concept, we translated this into short, catchy words and presented them as a triad. This creates a rhythm that makes it unmistakably clear how quickly and conveniently each job can be completed.

The media plan is dominated by large spaces around trade fairs as well as online ads closely interlinked with peer-to-peer formats such as training videos and Q&A Instagram stories.

The campaign won the "Advertisement of the Year" title at the Dental Industry Awards.