Pilot for the Personal Purpose Workshop
Atoll
05.07.2024
We are in the middle of designing a new market offering and are already looking forward to its launch. We will be offering workshops for private clients in which everyone can explore their own purpose. A promising initial trial run with eight fantastic participants has just taken place at our agency premises.
How did we come up with this idea?
Many people in our environment want to reorient themselves professionally or give more momentum to a personal project close to their heart. A key question here is to what extent one’s personal qualities pave a path. And whether this could be the most rewarding of all possible paths.
No, we have not become therapists. We are still creative consultants or creative counsellors. And as such, we know that some of the well-known methods used in brand development are also fundamentally suitable for personal development. Combined with our own tools, this results in an innovative workshop format.
The participants bring emotional stories with them, which are analysed in teams of two and compared with music samples and semantic “heat maps”. At the end of an intensive day, a highly personalised “compass” is created, the essence of which can even be boiled down to a keyword.
We can already see today that even those who think they already know everything about themselves get fresh impetus for their creative work, their business or their private life.
