Good design and good stories for dentists and dental technicians.
Ivoclar
In a highly regulated market, we increased awareness and loyalty. Because communication is now more focussed on workflows and brand topics than on product launches. And because B2B is not synonymous with boredom anymore.
Ivoclar is one of the world's leading suppliers of innovative material systems for dental technology.
We made a campaign go global through a style of writing.
We coached teams strategically and creatively.
We reinvented discount advertising.
We wrote brochures that sell with a smile.
We helped a new visual identity achieve a breakthrough.
We spiced up an extended warranty with humour.
We expanded market opportunities with a naming update.
Partners for individual projects > Photography: Mario Debortoli; Film production: Daniel Wolf