18.08.2026

Our client, the Schulthess Clinic, had booked advertising space some time ago, which has now popped up on the marketing calendar.

It involved advertising on transport boxes that are mounted on bicycle racks specifically for this purpose.

We needed an idea that would work on this quirky advertising medium.

According to the marketer Working Bicycle AG, 92% of advertising impressions come from stationary bikes. Still, eye-catching design was our top priority, because a bike rack in downtown Zurich is pretty much the most chaotic environment for an advertising message you can imagine.

We settled on cut-out objects labeled “from” and “to”. They symbolize activities that may once again be possible thanks to medical treatment. From tennis to basketball. From hiking to roller skating. From a gentle fanning to a powerful smash.

As one of the world’s leading orthopedic centers of excellence, the Schulthess Clinic knows exactly how people can regain their freedom of movement and maintain it for many years to come.