

Orthopaedic treatments must prove their worth in everyday life
Schulthess Clinic
23.10.2026
The Schulthess Clinic tops hospital rankings. Our new fall campaign aims to make it top of mind as well.
Using warm, evocative imagery, we depict everyday life in which movement is once again a matter of course. After all, the success of orthopaedic treatment is evident in the life that follows.
The accompanying promise: ‘For the freedom of movement you desire.’ This is emphasised by circles integrated graphically into the images.
A cycle also characterises the unique interplay between the foundation, research and the clinic. The foundation enables research; research improves treatments. A portion of the proceeds and all donations flow back into the foundation. More than 140 years of systematic healthcare, serving the whole person.
This paints a picture of a clinic that is far more than just medical care. Practical relevance, responsibility and forward thinking – the core values of the jointly refined mission statement – have made their way from the strategy document into the public eye.
The campaign can be seen for two weeks at over 60 billboard sites in the Zurich area and as display adverts on news portals across German-speaking Switzerland.



